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Cross-Cultural Communication and Multicultural Sales
The Demographic Shift
Why Talk about Multicultural Sales?
The Power of Authenticity in Multicultural Sales
WEBINAR: Cross-Cultural Communication & Multicultural Sales (58:41)
Cross-Cultural Communication
How to Get Loyalty & Trust in the First Meeting
Build Trust and Respect Through Language (9:59)
How to Find and Use Translation Services (3:44)
How to Use an Interpreter Effectively
Time to Check In
Multicultural Sales: Developing Community Partnerships
How to Develop Strategic Community Partnerships (4:30)
NAMMBA: The National Association of Minority Mortgage Bankers of America
NAHREP: National Association of Hispanic Real Estate Professionals
AREAA: Asian Real Estate Association of America
NAREB: National Association of Real Estate Brokers (7:25)
How to Host Events with Partners and Demonstrate Impact
Time to Check In
Getting-to-Know Traditional Hispanic and Latino Culture in America
Introduction to the Hispanic Market & Its Significance for MI
Hispanic or Latino
Interview with Hispanic Homebuyer Expert, Maria Zywiciel, NAHREP
Origins: Hispanic & Latino Demographics (1:32)
Traditional Hispanic Values (2:04)
Language (1:14)
Hispanic and Latino Millennials (4:17)
Interview with Maria Lopez-Knowles Hispanic Marketing Expert (9:59)
Latino Boomers
Interview with Marisa Calderon, author of NAHREP’s Annual Trends Report (9:09)
Getting to Know Traditional Asian and Pacific Islander Culture in America
Introduction to AAPI
Webinar: Improving Outreach with Asian American Homebuyers
The Wide Spectrum of AAPI's
Interview with Mortgage Industry Leader, Ace Watanasuparp (8:01)
Getting to Know Traditional African American Culture in America
Introduction: African American Homebuyers
Webinar: Reaching African American Homebuyers
Interview with Diversity Consultant Risha Grant (5:20)
Interview with Realtor, Rickey Spencer Muhammad (9:27)
The Wide Spectrum of AAPI's
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